Sunday, August 19, 2018, 10am–6pm


Self-publishing, strategies for presentation, crowdfunding, financing, marketing, cooperations with designers, photo editors and curators.

Workshop schedule

Meet 10am. After a short introduction, Hornstra will present ideas from the workshop description: financing, marketing and distribution of your work, as well as cooperation with designers, photo editors and curators. See workshop description for details.


Fotografie Forum Frankfurt

Braubachstraße 30–32, 60311 Frankfurt

Language: English
Price members: 150 EUR
Price non members: 250 EUR
Number of participants: Min. 10 | max. 20 persons
Registration deadline: July 02, 2018

Join Rob Hornstra for a one-day intensive workshop for photographers, designers and storytellers who wish to learn how to construct and present long-term photography projects.

As a documentary photographer Rob Hornstra is a pioneer of innovative ways of funding and self-publishing. Using examples of his experience you will learn how to develop strategies for the presentation of specific projects. The topics of the workshop include self-publication of books and newspapers, crowdfunding (do’s and don’ts), financing, marketing and distribution of your work, as well as cooperation with designers, photo editors and curators.

In this workshop, Hornstra will share his insight into the funding and marketing by using The Sochi Project as an example of a self-published photo project. This workshop is about what we all desire as storytellers and photographers: Freedom. Freedom creates opportunity. Opportunity makes your future.

Over the course of a day, he will outline how the Internet and digital printing techniques have opened up endless possibilities for self-published work. The course will also address how to attract an audience to your project, collaboration between photographers and writers, crowdfunding and the process of slow journalism. This workshop’s main objective is to help students in creating independence and become liberated photographers and publishers, ready to begin sharing their stories with the world.

Rob Hornstra, born in 1975 in the Netherlands, is a Dutch photographer who creates predominantly long-term documentary projects, both at home and around the world. He has published several books of his work, produced documentary series for a variety of international magazines, and taken part in numerous single and group exhibitions in the Netherlands and abroad. In 2009, Hornstra and writer/filmmaker Arnold van Bruggen started The Sochi Project, culminating in the retrospective book An Atlas of War and Tourism in the Caucasus and an exhibition that toured Europe, America, India and Canada. He is the founder and former artistic director of FOTODOK – Space for Documentary Photography. Four times per year he runs a popular live talk show about photo books in his home town Utrecht. He is head of the photography department at the Royal Academy of Arts in The Hague.

    Sign up now for the workshop with Rob Hornstra!

    After the submission of your data we will send you a confirmation by e-mail. This e-mail also includes the bank information for the transfer of the workshop fee. Your payment should reach our account fourteen days before the start of the workshop and is necessary for the participation. In the event of your absence without prior notice of at least 14 days we can unfortunately not refund the fee of the workshop.

    Do not hesitate to contact us by e-mail at or telephone at 069 291726 if you have any questions regarding workshop schedule, registration or payment.

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