Saturday, November 07, 3–5 pm; November 14; and November 21, 2020, 4–6 pm (Central European Time, CET)


Writing, photography and language, critical review

Online workshop schedule

In an exclusive small group situation, the participants will work on texts for titles and captions, the “elevator speech”, the artist’s statement, etc. The participants will receive a review of their photographs and a critique of their current texts.

Session 1

About photography and language; Writing a simple statement about your work; Writing different statements for different circumstances; Basic parameters: word counts, first sentence, last sentence, 1st or 3rd person?

Following this session you will be assigned web research on artists statements for class discussion in session 2. You will also write and submit an artist statement of your own for individualized written critique by Alison Nordström.

Session 2

Using your artist’s statement; Turning your statement into speech; Conversational gambits for studio visits and portfolio reviews; Developing your elevator speech: scripts, audiences, intentions

Session 3

Titles and captions; Exhibition texts

Words on Websites; About photo books

What to bring

The participants need a computer with a camera and an intact internet connection to participate in this online workshop. One week before the first session, participants are asked to send 10–30 pictures (jpg files labeled "Name_First name_01.jpg, ...02.jpg, etc.) from a current project and current texts (Word files or PDF) about themselves or their work to akademie(a)


Online workshop, digital via online conversation. The exact link to the online conversation will be sent to the participants in advance.

Language: English
Price members: 400 EUR
Price non members: 500 EUR
Number of participants: Min. 4 / max. 6 persons
Registration deadline: November 1st, 2020
Duration: 3 online sessions, each 2 hours

As photographers, you are visual people, yet you are dependent on words to describe, explain, strengthen and promote your work. In this workshop you will spend three online sessions with American curator and writer, Alison Nordström, to improve and clarify the way you use words in relation to your photography with an emphasis on international practice. We will consider titles and captions, the “elevator speech”, the artist’s statement, exhibition wall texts, social media, photo books, working with writers, and conversational gambits for portfolio reviews. Participants will also receive an individualized written critique of their current writing. 

Alison Nordström is an independent scholar, writer and curator specializing in photography. Her long career in the field includes positions as Founding Director and Senior Curator of the Southeast Museum of Photography (FL), and Senior Curator of Photographs, Director of Exhibitions at George Eastman House (NY). She has worked extensively with photographers and photographic institutions in Europe, Asia and the Americas; Her essays have been published by Aperture, Dewi Lewis, Kehrer Verlag, Steidl, Radius, Daylight, Routledge and University of Texas Press, among others. She has curated over 100 photographic exhibitions in nine countries, including Lewis Hine, Truth/Beauty: Pictorialism and the Photograph as Art, 1845–1945, and Ideas in Things: Photography and Materiality. In 2015 and 2016 she was artistic Director of Fotofestiwal Lodz, in Poland. She was the curator of Joan Fontcuberta: Crisis of History for the Hamburg Photographic Triennial in 2018, and is the curator of Findings. Torben Eskerod opening at Fotografie Forum Frankfurt in November 2020. She is currently a Research Associate in Photography at Harvard University.

    Sign up now for the online workshop with Alison Nordström! 

    After the submission of your data we will send you a confirmation by e-mail. This e-mail also includes the bank information for the transfer of the workshop fee. Your payment should reach our account fourteen days before the start of the workshop and is necessary for the participation. In the event of your absence without prior notice of at least 14 days we can unfortunately not refund the fee of the workshop.

    With your registration you will confirm that you have read and understood the PRIVACY POLICY of Fotografie Forum Frankfurt.

    Do not hesitate to contact us by e-mail at or telephone at +49 (0) 69 291726 if you have any questions regarding workshop schedule, registration or payment.

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