Saturday, November 5, 2023, 10 am–2 pm
Conversation management, communication, visibility, acquisition, customer relationship, analysis of own situation, discussion and feedback
Online workshop schedule
November 5: Meeting at 10 am.
1. basics of good communication
- Phases of customer contact
- Communication models
- Goals & expectations for customer conversations
2. conversation management
- Brief introduction & structure of conversation
- Rules for online meetings & digital presentation
- Emails & phone calls
Content will be delivered via the following methods:
- Input & Presentation
- Analysis, discussion & feedback
The goal of the workshop is to provide participants with useful information and background knowledge for the phases of communication with customers
and to teach them the right attitude for successful communication.
Participants are asked to bring pens and paper.
Fotografie Forum Frankfurt
Braubachstraße 30–32, 60311 Frankfurt
Communication is one of the most important tools for successful professional relationships. Not only since the pandemic has a large proportion of project and acquisition discussions with customers and business partners been conducted via online media. This makes it all the more important to apply the techniques for successful customer meetings and to skillfully exploit the possibilities of digital communication.
In addition to knowledge of verbal and non-verbal communication, the right e-mail etiquette is also important. After all, convincing verbal and written communication skills are needed to manage the various situations in customer contact in a target-oriented manner.
The workshop is aimed at professional and up-and-coming photographers as well as creative professionals who want to improve their knowledge of good business communication and are keen to shape their customer relationships more actively.
Silke Güldner is a consultant for photographers and creative people. Her column on relevant questions from the job practice of professional photographers have been published in ProfiFoto since 2011. In October 2019 her first book Erfolg im Foto-Business was published in the EditionProfiFoto. As a former art director and photographer’s representative she has many years of experience in the creative industry, including the founding of an agency for photographer management. Since 2004, she has become a private consultant for professional and emerging photographers as well as gives workshops for associations, companies and institutions. She advises the creative-field, among other things, on profile clarification and positioning in the market as well as on the optimization of appearance, presentation measures and digital strategy. As a speaker, she regularly talks about new demands on the business model photographer. Her clients include the Professional Association of Freelance Photographers and Film Designers (BFF), Freelens, the Society for Humanistic Photography, the Swiss Professional Photographers Association (SBF), the Professional Photographers Guild Austria, the Hamburg Kreativ Gesellschaft, the Photo + Medienforum, Photokina and Canon.
For this event the access is limited and a previous registration is necessary.
After the submission of your data we will send you a confirmation by e-mail. This e-mail also includes the bank information for the transfer of the workshop fee. Your payment should reach our account fourteen days before the start of the workshop and is necessary for the participation. In the event of your absence without prior notice of at least 14 days we can unfortunately not refund the fee of the workshop.
Do not hesitate to contact us by e-mail at email@example.com or telephone at +49 (0) 69 291726 if you have any questions regarding workshop schedule, registration or payment.